This or That: Culture Fit vs. Culture Add?

Hiring managers love to talk about "culture fit."

Will they blend in?
Do they think like us?
Will they fit our mold?

But here’s the catch, when everyone fits in, no one elevates the team.

Instead of culture fit, what if we focused on culture add?

Who brings fresh ideas?
Who complements the strengths of the team?
Who helps the organization grow in new ways?

Strong cultures aren’t about sameness, they’re about evolution.
So, which are you hiring for? Culture Fit or Culture Add?